On rare occations when the name in the main logo gets too small compared to other company logos in lists for example, the horizontal logo could be used instead to make sure our name is properly visible.
For small sizes/containers
In very small sizes for print or screen there is a special logo that should be used to make sure our name is more readable.
Make our logo stand out
Use empty space around the logo to make it stand out. Don’t put information too close to the logo as it will get lost in the visual information.
This is how you calculate proper margins. These margins are the minimum amount of empty space required.
Don’t rotate the logo
Don’t squeeze logo in any direction
Don’t change details within the logo
Don’t write our name in another font
Don’t use weak/delicate contrast
Don’t mix different colors within the logo
Don’t use bevels or decorations
Don’t use drop shadows
Don’t use glow or outlines.